Facebook engagement.

Facebook Zero Organic for Pages?

by Chris Loynd

Facebook business pages face an ever-declining number of free views, i.e. organic reach. Marshall Manson, managing director, Social@Ogilvy, wrote, “Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.” His comments open a whitepaper based on his company’s research entitled, “Facebook Zero.” Read more