Entries by Chris

Halloween Harbinger?

By: Chris Loynd, Digital Pizza CT Deliveryman All of us in business look for economic indicators to help predict our future sales. A hint of optimism is found in this year’s Halloween spending. While the significant uptrend in spending most directly impacts retailers, many pundits see a rising economy. Consumers are feeling more confident, comfortable […]

Stories Matter Still

By: Chris Loynd The good news is that customers and prospective customers still love a good story, especially if it’s told via video. Make sure you tell a good story because it is the story your customers eventually buy. The story keeps them coming back for more. People buy based on emotion, then justify it […]

Facebook Zero Organic for Pages?

by Chris Loynd Facebook business pages face an ever-declining number of free views, i.e. organic reach. Marshall Manson, managing director, Social@Ogilvy, wrote, “Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.” His comments open a whitepaper based on his company’s research entitled, “Facebook Zero.”

Please Post Responsibly

by Chris Loynd Please don’t do it. Do not, at least, when it comes to your business. (What you do with your personal time is, well, personal.) But business is business. And the internet is full enough. Have you noticed? Of course you have. Everybody’s posting to the internet and on social media. More and […]