Halloween Harbinger? Blog post photo of pumpkins with eyes.

Halloween Harbinger?

By: Chris Loynd, Digital Pizza CT Deliveryman All of us in business look for economic indicators to help predict our future sales. A hint of optimism is found in this year’s Halloween spending. While the significant uptrend in spending most directly impacts retailers, many pundits see a rising economy. Consumers are feeling more confident, comfortable […]

3 reasons your website needs updating, shows laptop, cellphone, notebook and coffee

3 Sure Signs Your Website Needs Upgrading

By: Chris Loynd, Digital Pizza CT Deliveryman

When was the last time you redesigned your website? (If you do not have a website for your business, skip to the end for a special message.)

Here are three hints you may be overdue for an upgrade.

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Stories Matter Still

Stories Matter Still

By: Chris Loynd

The good news is that customers and prospective customers still love a good story, especially if it’s told via video. Make sure you tell a good story because it is the story your customers eventually buy. The story keeps them coming back for more. People buy based on emotion, then justify it with logic. Read more

Facebook engagement.

Facebook Zero Organic for Pages?

by Chris Loynd

Facebook business pages face an ever-declining number of free views, i.e. organic reach. Marshall Manson, managing director, Social@Ogilvy, wrote, “Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.” His comments open a whitepaper based on his company’s research entitled, “Facebook Zero.” Read more

Please Post Responsibly

Please Post Responsibly

by Chris Loynd

Please don’t do it. Do not, at least, when it comes to your business. (What you do with your personal time is, well, personal.) But business is business. And the internet is full enough. Have you noticed? Of course you have. Everybody’s posting to the internet and on social media. More and more and more is posted every second. Some 300 to 500 websites are being added to the internet each minute; worldwide more than a billion sites are now online. You can watch them add up live on www.internetlivestats.com. This does not include all the social media posts, tweets, photos, videos, snaps and more. At the end of January, Facebook had 1.87 billion monthly active users and 1.15 billion mobile daily active users, an increase of 23 percent year-over-year (www.statista.com). Read more