By: Chris Loynd
The good news is that customers and prospective customers still love a good story, especially if it’s told via video. Make sure you tell a good story because it is the story your customers eventually buy. The story keeps them coming back for more. People buy based on emotion, then justify it with logic. Read more
by Chris Loynd
Facebook business pages face an ever-declining number of free views, i.e. organic reach. Marshall Manson, managing director, Social@Ogilvy, wrote, “Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.” His comments open a whitepaper based on his company’s research entitled, “Facebook Zero.” Read more
by Chris Loynd
Please don’t do it. Do not, at least, when it comes to your business. (What you do with your personal time is, well, personal.) But business is business. And the internet is full enough. Have you noticed? Of course you have. Everybody’s posting to the internet and on social media. More and more and more is posted every second. Some 300 to 500 websites are being added to the internet each minute; worldwide more than a billion sites are now online. You can watch them add up live on www.internetlivestats.com. This does not include all the social media posts, tweets, photos, videos, snaps and more. At the end of January, Facebook had 1.87 billion monthly active users and 1.15 billion mobile daily active users, an increase of 23 percent year-over-year (www.statista.com). Read more